WPT Enterprises will get $3.25 million from Full Tilt Poker for sponsorship of season 7, which will start airing on Fox Sports Net on December 7. I've been saying for a while now that this was the obvious, and perhaps only, course available to them. Shutting down their own online poker site recently opened up the opportunity to work with a more successful one. The sponsorhip covers the season 7 broadcasts on FSN and in Mexico.
See also: press release, 10-Q.
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Thursday, November 06, 2008
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WPT Enterprises no longer gets licensing fees under the FSN deal. How does sponsorship revenue compare with the old licensing fees? Steve Lipscomb previously said "$7 million from GSN... is a paltry sum compared to the amount of money that is being spent to sponsor poker shows in the marketplace," but the new deal is for $3.25 million. There were 20 season 6 shows at $350,000 each. The FSN deal covers 13 of the 14 season 7 episodes (the WPT Championship is believed to be the one excluded), so that's $250,000 each. That's pretty good compared to my expectations.
ReplyDeleteThe WPTE also gets four 30-second ads per episode as part of their FSN deal.
ReplyDeleteNow that I think of it, WPTE also earned performance fees under the GSN deal, but I don't recall the amounts. I think it was significant, however.
ReplyDelete