WPT Enterprises released their second quarter results today and held a conference call (call, transcript). CEO Steve Lipscomb talked about the change from licensing fees to sponsorship revenue with WPT season 7 on Fox Sports Net (see also 1, 2), and said "$7 million from GSN... is a paltry sum compared to the amount of money that is being spent to sponsor poker shows in the marketplace." WPT Enterprises will also get four 30-second ads per episode for the first two runs of each show. Season 7 is expected to start airing in December, 2008. Lipscomb also said that the three pillars of the company's plan to become profitable were sponsorship fees, Club WPT, and China. It sounds like they may exit the real-money online poker business and focus on getting sponsorship money from the companies that are successful in the field.
If High Stakes Poker returns to TV I expect it to be sponsored as well.