PokerListings.com: new photography restrictions? and discrepancies between print and web.
Seth: let's discuss if offline later.
BJ Nemeth, for PokerNews: usually does hand-for-hand FT coverage. Will there be a media lockdown? How will you keep people from finding out?
Answer: doors wide open. No sequestration or lockdown. That will only enhance coverage and viewership. Nov. 10 will be great media day. Will encourage chatter, to drive people to tune in.
Baltimore Sun: ESPN has tinkered with coverage over the years. Is this an attempt to make it more event than documentary coverage?
Answer: ESPN has always looked it as seminal event in poker. Document important event, not made-for-TV tournament. 20 hours of ME coverage will be most ever, special preview is new too.
Follow up answer: structure hasn't changed, only schedule.
Follow-up question: trying to make it like live TV?
Answer: purpose is to build up anticipation. They're changing the equation. Want people talking about who's going to win. More buzz and watercooler talk, like before Super Bowl or other major sporting events.
Another follow-up question: Is there concern that will lose spontaneity over 4 months (Hollywood makeovers).
Answer: wouldn't assume they'll go all Hollywood. Players can choose for themselves how much to take advantage of opportunities. Some will, others won't. You'll see authentic personalities he believes. People will get to know them and be able to root for them.
Jamie Horowitz: makes not just Nov. 11 more exciting, but all the other shows as well.
PokerPlayer UK Mag.: any pay per view?
Answer: No pay-per-view on Main Event. Looking into ESPN 360 for other events.
Follow up?: UK broadcast partners?
Jeffrey: shown in the UK, but he's not sure and will follow up.
CasinoCity.com: talks with Players Advisory Committee? Why break so long?
Answer: deliberations with PAC are informal and private. Support overall was very strong. Can talk to players yourself. There's a lot of debate. PAC has been terrific collaborator. (Missed answering second question.)
Ft. Lauderdale Sun-Sentinel: breakdown of viewer types?
Answer: can't give demographics right now. Innovate for benefit of game. Mindful of tradition but innovate to further mainstream game, stars, and personalities. Want to expand audience, give more people reason to tune in. Drama and personal stories, get connectivity with stars. WSOP about stories, colorful people, and competition.