We are pleased to announce... the final table will be held in November and aired on same day.
16 week interim: opportunity to catch the world's attention. Going to put spotlight on entire final table. Instead of one star will be 9 stars. Get bracelet on ESPN same day they win it. Will be cliffhanger... must see television. Shifting the paradigm... anticipating who will win. 16 weeks interim will lift entire game of poker.
ESPN shows start July 22, promotion through November. Early Nov. 11th Main Event concludes, and airs that night.
Jamie Horowitz, ESPN:
Exciting day. Hope this adjustment will add new excitement to biggest event in poker. Just like when baseball added wildcard or Nascar added chase for champ. Will add new drama.
Milwaukee's Best Light spokesperson:
Promotions kicking off with Hellmuth.