Ratings for the first two weeks of the National Heads-Up Poker Championship are down significantly:
2008 vs 2007: minus 6.7% in households, minus 12.2% in viewers
2008 vs 2006: minus 20.5% in households, minus 19.4% in viewers
2008 vs 2007: minus 18% in households, minus 25% in viewers
2008 vs 2006: minus 48% in households, minus 54% in viewers
Ratings for poker shows are down across the board since the early years of the poker boom, and the US government's stance against online gambling hasn't helped advertising revenue either. One bright spot, however, seems to be Poker After Dark, which keeps on getting renewed.
Ratings from Media Life Magazine (see "NBC POKER SERIES"): week ending 4/13, week ending 4/20. Comparisons from player agent Oliver Tse's 2+2 posts: week 1, week 2.