Wednesday, April 30, 2008

National Heads-Up Poker Championship Ratings Decline

Ratings for the first two weeks of the National Heads-Up Poker Championship are down significantly:

Week 1:
2008 vs 2007: minus 6.7% in households, minus 12.2% in viewers
2008 vs 2006: minus 20.5% in households, minus 19.4% in viewers

Week 2:
2008 vs 2007: minus 18% in households, minus 25% in viewers
2008 vs 2006: minus 48% in households, minus 54% in viewers

Ratings for poker shows are down across the board since the early years of the poker boom, and the US government's stance against online gambling hasn't helped advertising revenue either. One bright spot, however, seems to be Poker After Dark, which keeps on getting renewed.

Ratings from Media Life Magazine (see "NBC POKER SERIES"): week ending 4/13, week ending 4/20. Comparisons from player agent Oliver Tse's 2+2 posts: week 1, week 2.

8 comments:

  1. A previous article on this subject was deleted, as it was based, in part, on a press release that I believe is misleading: http://urlbrief.com/a0dc04

    ReplyDelete
  2. The latest ratings are out, along with Oliver Tse's analysis:
    Week 3:
    2008 vs 2007 comparison: plus 5.9% in households, plus 3.2% in viewers
    2008 vs 2006 comparison: minus 21.0% in households, minus 17.2% in viewers

    There's a good comparison of the three years' ratings in this post: ratings are down somewhat from last year, substantially from the first year.

    ReplyDelete
  3. Correction: there have been four years of the show.

    ReplyDelete
  4. I don't believe Poker After Dark needs to get renewed. I heard that Full Tilt Poker just bought the 2:05-3:05 time slot on NBC and can produce anything they want to show.

    ReplyDelete
  5. Ratings for the final episode are out. Oliver Tse's analysis of the entire season's data:

    Season averages:
    2008: 1.0% household rating, 3% household share, 1,151,000 households, 1,371,000 viewers ages 2 and over
    2007: 1.1% household rating, 3% household share, 1,208,000 households, 1,474,000 viewers ages 2 and over
    2006: 1.4% household rating, 4% household share, 1,464,000 households, 1,742,000 viewers ages 2 and over
    2005: 1.4% household rating, 4% household share, 1,517,000 households, 1,787,000 viewers ages 2 and over

    Year-to-year comparison of season averages:
    2008 vs 2007: -5% in households, -7% in viewers
    2008 vs 2006: -21% in households, -21% in viewers
    2008 vs 2005: -24% in households, -23% in viewers

    ReplyDelete
  6. Media Life Magazine has a more complete version of the last week's sports ratings.

    ReplyDelete

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