PocketFives.com has an article based on an interview with the World Poker Tour's Steve Lipscomb. There's not much of interest in the article, but it does say:
In France, the appearance of WPT programming has launched a poker phenomenon across the country. Television ratings in France and elsewhere worldwide are as high as several of the highest rated cable programs here in the United States. In France, two new personalities take the place of Mike Sexton and Vince Van Patten, broadcasting the action from the felt. “You’d never even know Mike and Vince existed,” says Lipscomb.