Full Tilt Sponsors More European, Not US, Shows

Full Tilt Poker will sponsor seasons two through four of Million Dollar Cash Game, to be broadcast on Sky Sports in the UK. Season one was never aired in the US, and I doubt future seasons will be either. Full Tilt used to sponsor excellent live poker broadcasts in the US. Now they're concentrating on the less mature and legally-less-restrictive (they can advertise their .com site there) European market. PokerStars is doing the same: they sponsor the European Poker Tour. If an American wants to watch either of those shows we have to download a torrent. I don't blame the poker rooms for their business decisions, but I wonder if the US will remain the leading televised poker producer for much longer.